Google says Google+ currently has “low usage and engagement” and that 90 percent of Google+ user sessions last less than five seconds. Still, the company plans to keep the service alive for enterprise customers who use it to facilitate conversation among co-workers. New features will be rolled out for that use case, the company says. Google is focusing on a “secure corporate social network,” which is odd considering this announcement comes alongside news that the company left profile details unprotected.
Any developer who has this access will be have to undergo security assessments and agree to new rules about data handling, like not transferring or selling user data for targeting ads, market research, email campaign tracking, or other unrelated purposes.
Google previously tried to quell privacy concerns earlier this year after The Wall Street Journal detailed how common it is for third-party app developers to be able to read and analyze users’ Gmail messages. At the time, Suzanne Frey, the director of the company’s security, trust, & privacy division of Google Cloud, emphasized that users should review what apps have access to their accounts and revoke it if necessary. Last year, Google announced that it would stop its long-standing practice of scanning the contents of individual Gmail users for advertising purposes. Of course, the company still has plenty of data it can target advertisements against, like Search history, YouTube views, and other Chrome actions.
These most recent changes are being attributed to an internal Google effort called Project Strobe, which involved a review of “third-party developer access to Google account and Android device data and of our philosophy around apps’ data access,” according to Google.